In its search to uncover the performance-based needs for football players around the world, Nike aimed to examine all aspects of how the sport is played, from friendly pick-up games to professional matches between rival countries. What Nike and its VP of Football Footwear, Phil McCartney, have noticed is that "as the global population increases, spaces to play 11-a-side are more difficult to come by. We’ve seen a huge increase in players playing more small-sided games, because it’s...
In its search to uncover the performance-based needs for football players around the world, Nike aimed to examine all aspects of how the sport is played, from friendly pick-up games to professional matches between rival countries. What Nike and its VP of Football Footwear, Phil McCartney, have noticed is that "as the global population increases, spaces to play 11-a-side are more difficult to come by. We’ve seen a huge increase in players playing more small-sided games, because it’s...
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